Halo 3: It’s a hype machine!
First of all, we all know Halo 3 will probably be the best game to release this year, or any close years to come, and the game has a spectacular community around it. Moving on…
If you ever go to the Halo 3 forums and take a good look for about 12 seconds, you’d know that this game has been hyped, questioned, and humiliated beyond belief. Every 3rd post says “I can’t believe Master Chief dies,” and every 2nd post their’s bound to be someone bitching about the RRoD.
If you’ve seen the recent “Believe” ad campaign, you’d find that taking a look back at the Halo 3 forums would be 3 times as unpleasant, because everywhere you turn, there’s a link to the 3D diorama featured in these ads, and there are even more posts asking why Master Chief has to die this way, “I can’t BELIEVE you spoiled the whole fucking story for me! Why would you do this, Bungie?”
Now, if you’re a long time member of B.net, you’d start to realize that the Halo 3 forums and the Flood forums have sort of mixed up and formed some kind of demented bastard child who likes to relate Halo 3 to lost children and constantly remind Bungie that people are breaking the law.
Occasionally, one can see the classic “How to practice animal cruelty by shoving it’s head into a small plastic model of a Helmet,” thread that encourages people to use their carpenting “skills” and kill their cats while cutting some of their fingers up in the process and suing Bungie for no good reason. And that’s just the forums.
Halo 3 has become such a gigantically hyped and fantastically revered game that this glory has translated into the marketing of things like soda and collectables. The soda in question would obviously be the new “Mountain Dew Game Fuel,” which is supposed to “charge you up” so you’re ready to “Finish the fight.” The soda’s not particularly bad, it’s just not like the extreme, energy inducing ambrosia that the advertisements have led you to believe.
If you ever take a look at the world around you, as well as TV, you’d notice that just about every TV station, game store, and quesadilla restaurant has been milking the Halo 3 license and making hundreds of thousands of extra cash. Discovery channel has a Halo based Futerweapons, every game store in the country has a Halo 3 tournament, and even the schools (I’ve heard of a teacher who decided to take the day off and let kids skip school for the sake of Halo 3) have been overrun with Halo 3 fever.
Anyway, I guess the point I’m trying to get across here is that everywhere you go, you’re going to be reminded of Halo 3, and it makes one paranoid for fear of getting the RRoD, considering it’s happened to everybody with an Xbox 360 and a pre-order of Halo 3 (which is the exact amount of people who own a 360), and also for fear of accidentally watching the ending of the game before it even comes out.
So I guess the lesson here is, get some Mt. Dew Game Fuel, avoid trying to put the Halo 3 legendary edition helmet on your cat, stay off the internet for a while, and keep your Xbox 360 in hibernation, less it kills itself and prevents you from finishing the fight.
